1
Executive Scorecard
Business Truth Score™, front-counter revenue, tickets, average ticket, customers, SMS reach and immediate owner read.
DCME Business Truth Audit™ report outline.
The paid report is designed to show the owner what is happening, what is missing, where money may be leaking, what services should grow and what actions should happen next.
2
Data Quality Confidence
What was supplied, what can be trusted, what is missing and how missing fields affect the report.
3
Business Performance Snapshot
Revenue by day, week and month, ticket count, average ticket and item volume.
4
Paid vs Unpaid Control
Paid, unpaid, part-paid, short payment, discounts, credits, zero-value work and collection exposure.
5
Monthly and Seasonal Performance
Doona, jacket, curtain, formal, household and service-cycle behaviour by season.
6
Customer Lifecycle Engine
New, repeat, one-time, VIP, lost, sleeping VIP and recovery customers.
7
SMS and Email Reachability
Mobile readiness, email readiness, opt-out risk and campaign audience strength.
8
Service Capability Matrix
Dry cleaning, laundry, alterations, shoe cleaning, household, curtains, wedding/formal and leather/suede.
9
Service Mix and Underdeveloped Areas
What the business already sells and what revenue areas are barely being captured.
10
Cross-Sell Opportunity Ranking
Customers who buy one service but not another, ranked by reachability and value.
11
Pricing Structure Health
Basic garment gaps, price-list weakness, broad item names and pricing family requirements.
12
Seven Point Price Point Impact
Light, white, linen, silk, delicate, black-and-white and risk/handling price capture.
13
Staff, Discount and Override Behaviour
Discount control, manual price changes, no-charge rows, refunds and staff accountability where data exists.
14
Ticket Timing and Production Flow
Drop-off to ready, ready to picked up, total in-store time and overdue exposure where dates exist.
15
Refund, Void and Re-clean Truth
Refunds, voids, re-clean risk and quality/service issue signals where records exist.
16
Owner Requirement and Local Market Truth
Owner goals, local opportunity, suburb reach, service capability gaps and business requirements.
17
7 / 30 / 90 Day Action Plan
What to fix first, what to sell next, what to automate and what to track monthly.
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