Why Engine
Root cause intelligence for owner decisions.
MONEY CONTROL ISSUE
Why This Is Happening
Root cause intelligence for Provider #1 · Provider 1 ·
current period 01/07/2025 to 19/06/2026 · compared with same period last year.
Plain-English answer
Review the service/item that dropped most: Shirts DC changed by $-4,967.25 (-16.7%).
Run a lost customer list: compare customers active last year but not active in this period.
Increase new-customer activity: Google Business posts, SMS referrals, and local offer tracking.
Collect outstanding balances: $65,483.70 is still unpaid in the selected period.
Main business drivers
Revenue
-4.3%
$242,014.15 vs $252,863.00 LY
Transactions
-13.9%
5,955 vs 6,913 LY
Average Ticket
+11.1%
$40.64 vs $36.58 LY
Collected Revenue
-2.6%
$238,472.60 vs $244,870.45 LY
Outstanding
$65.5k
Money still unpaid
3 Month Trend
-7.4%
Recent 3 months vs previous 3 months
Why cards
Customer traffic
-13.9%
Current 5,955 transactions vs 6,913 last year.
Fewer transactions means fewer visits or lost repeat customer behaviour.
Average ticket
+11.1%
Current $40.64 vs $36.58 last year.
Spend per visit is holding or improving.
Leakage
$0.00
0.0% of revenue from discounts and refunds.
Leakage is not currently excessive.
Money not collected
$65,483.70
27.1% of revenue is still outstanding.
Revenue may look healthy but cash control needs attention.
Active customers
-5.4%
Current 1,684 active vs 1,781 last year.
This points to customer loss or reduced return frequency.
New customers
-15.1%
Current 659 new vs 776 last year.
New customer acquisition is weaker and marketing/local visibility may need action.
Owner answer — why did this happen?
Simple explanation first. Detailed tables are underneath for checking.
Customer traffic is down: Transactions are -13.9% compared with last year. This means fewer jobs came through the store.
Average spend is higher: Average ticket is +11.1% compared with last year. Customers are spending more per visit.
Services/items that dropped: Shirts DC ($-5.0k), Pick up & Delivery ($-4.1k), Cocktail | Delicate Dress - LONG ($-3.0k). These are the first areas to review.
Weakest trading days: Thursday ($-5.0k), Monday ($-3.8k). These days need attention first.
Money is still not collected: $65,483.70 remains outstanding for this period.
What to do next
Review the service/item that dropped most: Shirts DC changed by $-4,967.25 (-16.7%).
Run a lost customer list: compare customers active last year but not active in this period.
Increase new-customer activity: Google Business posts, SMS referrals, and local offer tracking.
Collect outstanding balances: $65,483.70 is still unpaid in the selected period.
Service/item detail — what changed
Only use this to check the reason behind the owner answer above.
| Service / Item | Current | Last Year | Change | % | Count |
|---|---|---|---|---|---|
| Pick Up & Delivery | $5.7k | $0 | $5.7k | New | 434 / 0 |
| Shirts DC | $24.8k | $29.8k | $-5.0k | -16.7% | 1,284 / 1,534 |
| Pick up & Delivery | $0 | $4.1k | $-4.1k | -100.0% | 0 / 315 |
| 2pce Suit | $29.3k | $25.8k | $3.4k | +13.3% | 875 / 896 |
| Cocktail | Delicate Dress - LONG | $0 | $3.0k | $-3.0k | -100.0% | 0 / 56 |
| Cocktail | DELICATE Dress - Long | $2.6k | $0 | $2.6k | New | 49 / 0 |
| Delivery | $111 | $2.7k | $-2.6k | -95.9% | 16 / 233 |
| Business Shirts | $22.8k | $25.2k | $-2.4k | -9.5% | 1,218 / 1,474 |
| Moderate | $0 | $2.2k | $-2.2k | -100.0% | 0 / 4 |
| DRY ONLY | $264 | $1.8k | $-1.5k | -85.1% | 15 / 57 |
| Basic | $343 | $1.8k | $-1.5k | -81.3% | 1 / 6 |
| Curtain Ordinary/ no backing Large | $1.6k | $200 | $1.4k | +719.0% | 6 / 2 |
Trading-day detail — which days changed
This shows which days are stronger or weaker than the same period last year.
| Day | Current | Last Year | Change | % | Tx |
|---|---|---|---|---|---|
| Monday | $27.8k | $31.6k | $-3.8k | -12.1% | 693 / 919 |
| Tuesday | $74.7k | $71.8k | $2.9k | +4.0% | 1,517 / 1,569 |
| Wednesday | $24.5k | $22.8k | $1.7k | +7.5% | 594 / 732 |
| Thursday | $24.4k | $29.4k | $-5.0k | -17.1% | 663 / 811 |
| Friday | $27.1k | $28.3k | $-1.3k | -4.5% | 748 / 845 |
| Saturday | $34.3k | $38.0k | $-3.7k | -9.6% | 943 / 1,164 |
| Sunday | $29.4k | $31.1k | $-1.7k | -5.3% | 797 / 873 |
Impact estimate — what caused the movement
This estimates whether the change came from traffic, average ticket, leakage or collections.
| Driver | Estimated impact | Meaning |
|---|---|---|
| Average ticket value | $24,192.78 | Change caused by customers spending more/less per visit. |
| Discounts + refunds leakage | $0.00 | Known discount/refund leakage reducing clean revenue quality. |
| Traffic / customer count | $-35,041.63 | Change caused by more/fewer transactions at last year's average ticket. |
| Outstanding still unpaid | $-65,483.70 | Money not yet collected from completed work. |